June 7, 2021
10 Tips For Managing New Product Development Remotely
Today, with restricted travel, many new product development (NPD) projects are being man-aged remotely. NPD describes the process of successfully engineering and developing new products. It encompasses product development (PD) and the new product introduction (NPI) phases of the product journey.
When managing remotely, consider the following tips to keep your launch on schedule and budget:
- Assign Clear Responsibility – RACI
NPD involves many stakeholders – each with their own expertise, objectives, and concerns. Prevent miscommunications, silos, overreach, ambiguity, and lost momentum (that can impact schedule and costs) by clearly defining the scope of work (SOW) from the beginning. The SOW should be based on a detailed and prioritized product requirements document (PRD). The PRD should reflect the marketing requirement document (MRD) as well as the product vision. The SOW assigns deliverables, milestones, resources, risks, measurable exit criteria and carves out clear roles and responsibilities (accountability). Utilizing a RACI matrix, which defines responsible, accountable, consultant, and informed serves as a go-to document that will reduce risk and oversights.
Prevent miscommunications, silos, overreach, ambiguity, and lost momentum (that can impact schedule and costs) by clearly defining the scope of work (SOW) from the beginning.
- Plan Ahead
A clear and shared understanding of the product vision, customer experience, launch date, sales channel, etc., provide valuable inputs that should be reflected in the customer PRD (which includes information from the MRD).
PCH develops a SOW based on the PRD and uses a phase-gate approach to track progress. We identify and map deliverables, continually referring back to the PRD at each phase. We determine when defined criteria are met, and the project can proceed to the next phase. We flag issues that may present risk, and we update the PRD and the risk mitigation plan before moving forward. We also review for redundancies and deliverables that may not have been included in the initial SOW. In the event of an aggressive launch date, it’s critical to know the product feature priorities (e.g., PO-P1, Px) and those which can be integrated later, as well as the associated risks with making adjustments to the plan.
With an aggressive launch date, it’s critical to know the product feature priorities (e.g., PO-P1, Px) and those which can be integrated later, as well as the associated risks with making adjustments to the plan
- SMART Goals
When identifying milestones and deliverables for each phase, the schedule, resource plan, and cost targets are set. These targets should be specific, measur-able, attainable, relevant, and time-based.
Setting challenging yet achievable targets will motivate the team, whereas unfeasible success criteria can often have the opposite effect. Deliverables also serve as a foundation when creating an action item list, often carefully curated through Smartsheets and/or Jira, for day-to-day project management.
- Avoid Scope Creep
If requirements are not well-defined and prioritized in the PRD, it is easy to get carried away by adding features and functionality. This can cause projects to veer off course quickly. A clearly defined PRD is a touchstone to return to stay focused. The SOW and RACI complement the PRD as a combined source of truth.
- Measure Twice, Cut Once
The first phase of NPI is often defined as DFM, where product design is reviewed for manufacturability and updated as necessary. DFM should be considered as early as possible in the PD phase (during detailed design for prototyping). Design changes that are made later can significantly impact product performance and easily render prototyping results obsolete. For example, changes to mechanical components such as plastics, tooling draft angles, parting and weld lines, gate types, and positions, air traps, etc., will impact design.
Typically, early-stage DFM considerations can bring the product to ~80% readiness even before it reaches the final DFM stage. This early effort reaps benefits in time and costs. Also, knowing that the product has been prototyped and tested with DFM in mind, enables valuable peace of mind.
Sustainability should also be considered in the earliest phases where socially responsible and eco-friendly choices can be made both in product design and the supply chain design
- Communicate
With many stakeholders involved, key information and updates can easily be missed. Be sure to define early the communication channels/cadence, decision-makers, and communication tools you will utilize and stick with them. Communication must be clear, honest, open, and challenges, as they arise, must be flagged early. PCH utilizes multiple communication channels such as Teams, Zoom, Webex, Google Hangouts, etc.
- It’s a Team Effort
Each project requires different skillsets which must work together harmoniously to be successful. Sometimes redefining team structure is necessary to accommodate unforeseen issues or opportunities. Make sure to create and maintain a collaborative environment where team members feel valued. Good teamwork will often accelerate deliverables.
PCH often supports in-house teams and works with third-party experts. We have expertise in all team functions and disciplines, and we provide integrated solutions that are agile and flexible. We also design flexible and responsive supply chains to deliver direct-to-consumer anywhere in the world.
The team must be capable of recognizing red flags early. Having risk assessment and mitigation plans at every step of NPD is critical
- Closely Monitor Priorities and Progress
With many stakeholders involved, key information and updates can easily be missed. Be sure to define early the communication channels/cadence, decision-makers, and communication tools you will utilize and stick with them. Communication must be clear, honest, open, and challenges, as they arise, must be flagged early. PCH utilizes multiple communication channels such as Teams, Zoom, Webex, Google Hangouts, etc.
- Be Flexible and Efficient
Circumstances can arise that were unexpected, whether it’s sourcing issues, test results, or other, which can impact your schedule and costs. The team must be capable of recognizing red flags early. Having risk assessment and mitigation plans at every step of NPD is critical.
Multiple tools are available to make workstreams efficient, both remotely across geographies and cross-functionally. PCH uses Smartsheet, Jira, EPDM, Altium vault, which is accessed globally by multiple functions and disciplines.
- Avoid Scope Creep
Sometimes unforeseen challenges arise and it’s tempting to throw many resources at the problem. Multiple suggestions and inputs can create confusion and misdirection, slowing down the project. It is worthwhile to spend time analyzing the issue before making decisions that can have unforeseen implications. Rather than accelerating resolution, they lead to chaos. For example, before adding or reassign-ing resources, carefully assess where and when they will have the best impact and consider reallocating responsibilities.